Goals why did you write this book, what are you trying to accomplish, what are your sales goals 2. A marketing plan is a highlevel document that guides your strategic initiatives and ensures your marketing goals are aligned with your overall business objectives. What makes it tough is trying to determine the amount of time it might take to launch and maintain a successful publicity campaign. Keep copies of press releases and budgets for next years planning. To develop a fan base that will lead to increased sales of more books in my fiction series. Your book marketing plan elements it helps to understand the seven book marketing plan elements before using your fillin theblanks template on page 5. To generate book sales through increased visibility in city business journals coastto coast. Use this free business plan template to map out your businesss path to profitability and growth. To help position me as an expert in a way that will generate more clients. Understand your competition and the advantages your book offers. Whether youre ready to announce product launches, events, or new hires, we offer a variety of premade press release pdf templates that are perfect for your company. Create a book marketing plan that sells books by dana lynn smith. Mar 08, 2011 the following is a fictitious mini marketing plan i created for a publishing class while in university studying communication.
Confirm the activities your local or state bar association will do. You need to organize and communicate your 2019 public relations activities and events. You are strongly encouraged to develop a professional and creative presentation of your completed marketing plan. Tourism australia corporate website tourism australia. Use it to develop email or phone scripts and templates for existing.
Continuing with this weeks series on book marketing plans, its time for a freebie. It requires research, time and commitment, but is a very valuable process that can greatly contribute to your business success. A project management communication plan defines how critical information will be delivered throughout the project, by who, and at what frequency. What does it take to promote your selfpublished book.
In australia and new zealand we work with an exclusive sales and marketing group. Here is an example of a here is an example of a how to write a basic media release media releases are a great way to disperse news about your business and gain publicity in the media. May 01, 20 the free download provided comes as a pr plan template excel and word document. Check out these sample business plans for magazine publishers, newsletter publishing, video television production, magazine journalists, music recording producers, theatrical music producers, and other publishing and production related business. A diy guide for indie writers and the traditionally published kindle edition by boon, laura.
Include a small picture of your front cover to give your marketing plan more flavor and help retailers and media remember it. The good thing is that new stories keep coming up so you are sure there is going to be something nice to write about in the future. Award winner digital marketer, top linkedin influencer, certified facebook adwords professional, certified seo consultant, startup investor, writer, speaker. The longterm plan template in this toolkit is a good compromise between these methods. Promoting your book takes careful planning so you get the most out of. My expertise comes from my years working in the australian book publishing industry. As an experienced book publicist, i regularly turn down work offers from firsttime authors. She is the publisher of the hot sheet, the essential newsletter on the publishing industry for authors, and was named publishing commentator of the year by digital book world in 2019 in addition to being a columnist for publishers weekly. How to write a book marketing plan for publishing success.
Youll be one huge step closer to having a successful book. A marketing plan helps you promote products and services in your business that meet the needs of your target market. Mar 25, 2020 to make sure your marketing campaign plan has all the essential features, i recommend the sostac structure developed by pr smithdave chaffeys coauthor of the printed book digital marketing excellence. How to create an effective book publicity plan reedsy blog. Preplan and book your travel itinerary make sure all of your plane tickets, hotels, and local transportation are all booked well in advance, and are well organized. Book and author marketing services sydney, australia breezy. Newly published books need to be marketed to potential customers for increase in sales.
This is a document you can use to give information to your stakeholders equally. Discover key insights and information about market regions such as market profiles, market updates, consumer profiles, working in market, aviation and more. Wmc pr handles book publicity on all genres of books with experience in fiction. National strategic action plan for arthritis 5 foreword i am very pleased to have been asked to write the foreword for the national strategic action plan for arthritis. Think of launching a prpublicity campaign like flying a kite.
Study those media outlets and the types of content they produce, then begin your media plan. Created by book marketing expert, rob eagar, for fiction and nonfiction authors at any level. Free publishing and production business plans bplans. But if your kite doesnt have the proper amount of string, a good tail, a strong wind and the expert manipulation of the. To show you how confident i am in this template, click here to download the first page as a sample for free. I thought it would make a great sample of a mini marketing plan for businesses looking to develop one for themselves, especially book businesses.
A diy guide for indie writers and the traditionally published. Before founding a publishing company, i was a longtime arts and lifestyle newspaper editor. Send out or post photos on your website of participants to encourage volunteerism for next year. Begin by creating a publicity plan the pro bono week celebration should generate some interest from the media and others in your community. To maximize or perhaps even replace a traditional publicity campaign, you need to reach out to your audience directly by building and nurturing a strong online author platform. Download it once and read it on your kindle device, pc, phones or tablets. Includes a free marketing plan template for you to download. To use book publicity to generate paid speaking engagements. A onestop resource of trade activities centered on the.
Throughout a project, successful communication about alignment on goals and milestones, and subsequent realignment on these as projects change are crucial to stakeholder buyin and transparency into. Book description book synopsis, format, page count, isbn, etc. Book marketing plan template nonfiction writers conference. For example, if you have published a childrens book, you will. Analyze them, learn from them and apply this knowledge to your own marketing plan. A business plan is a statement of your business goals and an. However, public relations doesnt happen all on its own. A simple marketing plan outline for indie authors the. Open a word document or xcel spreadsheet and create a table in your pr planning template.
But if your kite doesnt have the proper amount of string, a good tail, a strong wind and the expert manipulation of the kite flier it has very little chance of getting off the ground. The book is educational in that it exposes young children between ages four and seven to different cultural communities in canada. Dec 31, 2018 creating a book marketing and publicity plan is necessary for all authors, whether your publisher is a traditional house or youre trying to selfpublish. This important initiative provides a comprehensive guide to improving care and support for the four million australians of all ages living with arthritis. Please select, united states, united kingdom, canada, india, netherlands, australia, south africa. We created the 2019 public relations calendar to track public relation activities, timing, type of communication and channel through which you should emit it. Free book marketing plan outline all freelance writing.
Major publications will normally be books, book chapters. The free download provided comes as a pr plan template excel and word document. Horans bestselling book, the one page business plan, has sparked a revolution in how corporate america, nonprofit organizations, and even independent professionals approach planning. Then use what you learn to write a business plan of your own.
Writing a book is a good start, but its not enough. Save time documenting your strategy with this downloadable template. Media release template when you are writing a media release there are a few rules you need to follow. Write a two hundredword summary of your book highlighting the important facts and identifying the problems that your book solves. Tourism australia undertakes consumer marketing and industry development activity in 15 core markets. Trying to sell your book in a competitive market is harder and exhausting sometimes, than having your manuscript finalized that it becomes inevitable for you to question your ability, but having a focused plan on marketing your book may just pave the way to a great life of writing and being an author. May 25, 2015 to maximize or perhaps even replace a traditional publicity campaign, you need to reach out to your audience directly by building and nurturing a strong online author platform.
Im toying with having a separate author blog, but think ill stay with my current format and perhaps incorporate some of my published works in there as this blog is. Mar 06, 2015 horans bestselling book, the one page business plan, has sparked a revolution in how corporate america, nonprofit organizations, and even independent professionals approach planning. A public relations, or pr, campaign allows you to control the spread of information about you and your business, creating a media narrative that positions you to attract customers without the expense of traditional advertising. Template locking never see a stretched logo or offbrand color again eliminate the risk of employees accidentally stretching, moving, discoloring you get the point your brand assets by locking down fonts, images, logos, position, and more. A press release template is an official news announcement sent to journalists, often used to generate publicity. The place to begin, when creating your marketing and publicity plan. A business plan is a statement of your business goals and an explanation of how you plan to achieve them. Book marketing plan template a marketing plan is your blueprint for success.
This is a large section of the public relations proposal, as here is where you will list and detail the specific strategies and tactics your plan will involve. Book marketing plan the definitive checklist book launch. Implementing a successful publicity campaign marketing plan. One of the biggest reasons most people fail at finish their books is because they dont start with a plan. Use features like bookmarks, note taking and highlighting while reading the tenstep publicity plan for authors. Oct 15, 2014 continuing with this weeks series on book marketing plans, its time for a freebie. When it comes to generating publicity for a product, business or website, one of the hardest decisions entrepreneurs have to make is whether to launch the campaign themselves. The following is a marketing plan developed for a new collection of childrens bedtime stories called goodnight canada. Book publicity public relations melbourne pr agent melbourne. Tools and templates for your next campaign smart insights. Taking time to focus on pro bono activities by your lawyers is a way of recognizing the time and talent they invest in improving the lives of their neighbors. Sostac is a great framework for structuring business, marketing or digital marketing plans since its relatively simple and logical. Weve written extensively about the importance of book marketing, how to promote a book and marketing a self published book. For that reason, ocean reeve publishing develops templatebased.
It aligns with each section of this post, so by the time youre down reading, youll have all the information you need to lay out an entire plan from beginning to end. Because there are many different ways to promote a book, and authors have limited time and budgets, its important to put together a written book marketing plan and prioritize your book promotion tasks. Furthermore, this strategy is included free with the mentorship. It can be a single piece of paper, it can be a complex spreadsheet or a powerpoint. Please note that publicity and promotion of your book are optimally timed to. Jan 02, 2010 sample book marketing plan outline a book marketing plan is a blueprint for selling your book. If the plan includes a flat fee, put that here, or if pricing is per item, proposed budget should be detailed and include pricing for each specific item. Timing is everything to run a successful pr campaign. Every business benefits from smart business planning. The marketing plan template as word file can be downloaded here.
Dont forget to plan for a lastminute publicity blitz. Download and try our free sample layouts to experience how our templates work. Ultimate book marketing plan template for authors rob eagar. These plans show how bluespa will reach profitability in our third year of operation and generate shareholder return on equity within five years. It helps you consider what needs your business is seeking to address and who your competitors are, right through to key staff roles and even what your exit plan is. Choose from thousands of readytoedit graphic designs. Distinguish specific groups of readers most likely to buy your book. Marketing your book for selfpublishers and indie authors. The session plan shows how an individual session will occur, it basically provides a road map for the delivery and assessment of a single session. Determine resources including personnel needed to accomplish your goals.
Aug 20, 2016 home book marketing how to write a book marketing plan the road map to your publishing success is guided by your book marketing plan. Session plan template the session plan shows how an individual session will occur, it basically provides a road map for the delivery and assessment of a single session. Use this prebuilt marketing plan template to outline the purpose your business serves, as well as its strategic goals, target market, and standards of performance, to ensure you have a thorough and deliberate plan of action. For both sell in and sell through purposes the title will be submitted to the our choice publication of the canadian childrens book centre. Savvy selfpublished authors understand that publishing their book is just. This is a book marketing plan outline that you can use. Millions of books have already been written to this very day. This will include a list of media the pr plan will focus on building or improving relations with, and how they will help impact or reach the target.
Australian help provides a press release copywriting service to help you out. Public relations proposal template get free sample. This section will handle the budget needed for the included public relations plan. Get the ultimate book marketing plan for authors for free. Follow the sales funnel guide, with 22 tips, for ebook promotion to. We show you how to easily write a book marketing plan in this step by step guide. To get your creative juices flowing, weve compiled a list of 5 inspiring marketing plans. How to create a book marketing and publicity campaign. Authors who set up some personal market tactics to execute, whether standalone efforts or those in tandem with their publisher, sell more copies. Use this chart for major publications only, not for brief progress reports and occasional incidental presentations, or it will become too cluttered.
The plan that follows explains our market, our value proposition and our market segmentation strategy. The book plan is our detailed and practical system to help you plan your book faster and improve the chances of finishing your book, condensed into two templates for scrivener so you can go from planning to writing as soon as possible. Below is a sample book marketing plan outline, to give you some ideas of what to include in the marketing plan for your book. Apr 09, 20 if youre sure your book is marketready, sit down with a pen and paper, or open up your favorite word processor and get ready to type. Free downloadable media plan template kellie obrien media. Through the plan, you can inform them of when, why, and how communication will occur. This book marketing plan outline is a short form real marketing plan for indie authors meaning it goes beyond a simple, and often untargeted, list of tactics. Add in categories along the top bar, including announcement date, subject, content, vehicle, contacts, status, deadline and importance. Online book tour an online book tour is always much more economical than a live book tour, and is a great way to partner with other authors, bloggers, and content creators. This template is by no means the only style of marketing plan. From the best adaptation of our favorite books on the big screen and on television during the past two decades, to the most talkedabout plots in book club forums, to this years postponement of awarding the nobel prize for literature and a polish rightwing critic and activist winning the 2018 man booker prize, bookworms all over the world still have so much to look forward to, as long as.